Strong women can achieve anything
It all started with my two daughters asking: «Can a mommy also be the boss?» This is how the idea for upyuu came about. I wanted to show my daughters that a woman with a positive attitude and willpower can achieve anything, including founding a company.
With upyuu, I want to inspire women to discover the best and strongest version of themselves - in sports and in everyday life, at home and when travelling. Because strong women change the world by following their hearts and making their dreams come true.
In our athleisure and loungewear, women should feel good and strong, elegant and self-confident at all times and in every situation. Each piece of clothing is thus a tribute to the strength of every woman.
Jeannine Siegenthaler, founder of upyuu